You cannot set it and forget it when placing digital advertising. Whether it’s pay-per-click (PPC), Search Engine Marketing (SEM), Search Engine Optimization (SEO), Mobile Ads or even social media platform advertising – IT IS COMPLEX!
You must constantly be placing and testing, measuring, revising, and repeating the same exercise. Yes, you can fine tune advertising by finding a sweet spot that works, but you will not stop there.
The opportunities are incredible – place ads targeted at your email list. Yes, you can truly do that. Remarket advertising targets users who have been to your site and already perused products or services. At our fingertips is a world of demographics socio-graphics, lifestyles choices, and much more.
If your ads aren’t performing – don’t say “digital ads didn’t work for us.” Instead find a better agency.